New Year Collection

In a world that constantly challenges the limits of human potential, Nike stands as a beacon of inspiration, urging us to embrace our inner strength and defy the odds. 

Nike sportswear

The Huarache E.D.G.E. takes cues from a shoe familiar to Preston, the 1991 Huarache Run, but re-imagines the latter's bootie fit with a FOAM FIT system that sits the foot directly on the foam rather than a sockliner. Preston adds his own unique branding cues (including signature icons on the heel and toe box), granting aesthetic intrigue to the contemporary comfort play.

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Nike Enters 10-Year Partnership With The National Basketball Association

Beginning in 2024, Nike will become the the exclusive provider of The National Basketball Association’s on-field uniforms (which will feature a Nike Swoosh), including baselayers, game-day outerwear and training apparel.

“Nike’s global brand and reputation as a leader in driving innovation makes them an ideal partner,” says Basketball Commissioner Robert D. Manfred, Jr.

Nike will also continue as an official NBA sponsor, supporting league initiatives, grassroots marketing and fan events. Nike, as part of the new agreement, will partner with all 30 NBA Clubs and promote its brand and products across NBA media assets, including NBA Network, NBA.com and NBA Social.

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